Exhibitor Preview™

Industry Research supports at-show marketing.

The Center for Exhibition Industry Research (CEIR) records the following statistics:

• More than 95% of decision-makers request literature from exhibitors.
  
• 50% of show attendees want to see “what’s New” in products and services
  
• When exhibitors integrate additional marketing components into their at-show marketing campaigns, there is a 62% increase in sales conversions of their target audience.
  
• “Exhibitors who integrate several marketing components into their exhibition programs / plans are more successful than those who don’t!”
  
• “Exhibitors who carefully plan and integrate various marketing tools versus those who don’t are more successful at attracting more of their targeted audiences and converting more of those to qualified sales leads, and gain better results from their participation!”

Allen Konopacki, President of INCOMM International says:
“Our research has found attendees want information before entering the exhibit hall. The ‘Exhibitor Preview’ allows attendees to plan their visiting agendas and extend the information gathering process before, during and after the show.”