Buyer’s Action Pack™

Industry Research Supporting Pre-Show Mailings

The Center for Exhibition Industry Research endorses pre-show mailings with the following research statistics:
• Double exhibit activity
• 76% of attendees have a preconceived buying agenda before arrival at the show
• Increases booth traffic by more than 33%
• Pre-Show mailers help attendees pre-select companies or product lines they want to see

Expo Magazine’s article “Marketing: What Works Now” endorses direct mail: Among e-mail, direct mail, voice mail, telemarketing and fax marketing, direct mail is the most productive and has the best ROI as an exhibitor marketing vehicle.