Buyer’s Action Pack™

How It Works
With the onslaught of electronic communication everyone has encountered over the past few years, the Buyer’s Action Pack has become a very desirable service for many show managers, exhibitors and attendees. This direct mail piece provides attendees something to see, feel and touch just as they are gearing up for the show and making buying plans.

For many exhibitors, a direct mail campaign is cost prohibitive, but research shows that it is a successful way to market before a show. The Buyer’s Action Pack is a cost-effective alternative for an exhibitor wishing to launch a direct mail piece.

AES’ graphics department will assist the participating exhibitor with the layout and design of their card. The 3.5 x 5.5” card is professionally produced using 4-color printing. AES then mails the Buyer’s Action Pack to the show’s pre-registered and targeted attendees.

AES always incorporates value for the Show with any of our services. The front “label” card of the Buyer’s Action Pack utilizes the show name and logo and the back lists each participating exhibitor. Secondly, the show will receive one other card within the deck on a complimentary basis to highlight whatever you deem appropriate.

Show producers can utilize this valuable program to tell buyers why they must attend the show, while exhibitors can emphasize why they must visit their exhibit.