| Buyer’s Action
Pack™
Benefits to Show Management
• Generates additional revenue
• Turn-key service with no cost to show producer
• Complimentary show management cards to promote show
information
Benefits to Exhibitors
• Provides additional exposure before and after the
show
• More economical than individual mailings
• Exhibitor receives pre-show calls and orders from
buyers
Benefits to Attendees
• Alerts attendees to at-show specials and new products
• Encourages pre-shopping and allows attendees to plan
their show agenda
• Allows attendees to schedule appointments prior to
the event
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